Join Now   |   Renew   |   Contact Us   |   Sign In

NJAWBO August 2018 Northeast Region Happy Hour

NJAWBO South Jersey Region August Networking Happy Hour

NJAWBO Statewide Oceanfront Luncheon Conference & Expo

NJAWBO Shore Region October Networking Luncheon

NJAWBO Central Region October Networking Luncheon

2015 Workshops
Share |

April 23, 2015

Pines Manor, Edison

Keynote Address:





"How to Connect to Yourself and Your Customers"

Soraya Morgan Gutman, Brand Launcher

Yesterday’s marketing does not work anymore. In today’s super-competitive business environment and with the power of the Internet, traditional sales, advertising and marketing fall flat. This seminar reveals five out-of-the-box marketing moves that you can use now to get the phones ringing and boost sales. Discover practical ideas and surprising tips that are immediately applicable to your own business. Find out how to leverage your uniqueness or "Big Zig” by targeting your ideal customer, how to motivate your customers to drive more sales, and how to overcome resistant prospects with testimonials that work.



Certification Can Lead to Opportunities You Never Thought Of!

Our panel will discuss the various types of application processes, benefits and opportunities of being certified. This will be your chance to engage with these experts. Our panel has served in the procurement market on the state, federal, and corporate levels and can assist you in ensuring your business success. They will accomplish this by making sure you are well educated on the process and what to do after you are certified.

Moderator: Susan Hogan of PSEG Supplier Diversity  

Nina Moseley, Department of the Treasury, State of NJ
Dolcey Chaplin, Director, NJIT Procurement Center  
Keisha Blake, Regional Director of Certification and Programming, WPEO - NY
Luis A. Hernandez, Manager, Certification & Outreach, NJ Transit 


Financial Management For Your Business 
Maria Palumbo, VP Small Business Banking, Kearny Bank
Margaret Sanchez, VP Small Business Banking, Kearny Bank

The Financial Management workshop will provide an overview of the objectives and functions of financial management for your business. Some of the topics will include the importance of credit, keeping you and your customers identity safe, sound business practices and the role of your financial institution.

On-Line & On-Target MarketingSusan Wilcox, e-Dynamic Marketing, LLC

There are many avenues and channels for business owners to market their businesses from traditional to digital. Those companies who stay on trend with the marketing tools and direction that are proving successful in today’s marketplace are the businesses who are staying ahead of the competition. Learn to thrive, not just survive, with the latest findings of effective email marketing. We’ll explore 5 Digital Media Trends for 2015 and why Email is a critical tool and an important piece of the marketing strategy puzzle.

You're Social! Now What? Key Digital Trends in 2015
Susana Fonticoba, Right Click Advantage, LLC

To market your business, you may have opened social media accounts in all the popular tools – Facebook, LinkedIn, Twitter…. But is it all working? Are you posting the right content on the most appropriate accounts with the frequencies that are appreciated? Let’s manage your expectations of social media results and focus our attention on the right channels for your business. We’ll explore the newest trends in digital marketing, and zero in on some key Linked In principles you can’t afford to ignore.


Lunch Workshop Panel: "Alternative Funding Sources:Crowd-Funding"
Moderator: Mukesh M. Patel
Panel:  Paul Rodriguez, Esq.; Tommy Capone, Jr.; Dimitry Apollonsky; Alison Rodriguez; Kayla Jackson

Learn about Crowd-funding, platform options, strategies, legislation, and practical, real-life case studies from this informative and engaging panel of crowd-funding evangelists and experts.