Choosing the Right Event to Attend by Heather Cox
Thursday, February 13, 2014
Wednesday, February 5, 2014
Ask Heather - Choosing the Right Events to
A: Choosing events to attend can be daunting. You could probably attend
a diversity event almost every week of the year, but this does not seem like an
efficient use of money or time. Creating a strategic outline of your companys
diversity imitative will help identify which events will be most effective for
you and your company. Here are a few methods we find helpful in creating your
Q: What events make the most
sense for me to be at?
1.Clearly understand your target clientele, your
geographical reach, as well as your budgetary allowance.
2.If you sell to the Fortune 1000 community, or
are on the cusp of selling to the Fortune 1000 community, most of the National
Conferences for WBENC, NMSDC and/or NGLCC are fantastic options.
3.Each region of the aforementioned
organizations have regional programming. These events are great for everyone,
whether you sell to the Fortune 1000, their prime suppliers, government
agencies or other diverse businesses. They are usually very cost effective and
less time intensive than the national events.
4.Know the events your clients, or target
clients attend. This information can be available on their supplier diversity
websites and once you create a relationship, the companies themselves might
just share that information with you.
5.Industry events. While Diversity events are a
great way to meet supplier diversity mangers, and occasionally commodity
buyers, do not overlook your specific industry events. Most likely this is
where you will meet the decision makers for your specific product or service,
then you can let your friendly supplier diversity manager who you met allowing
them to act as your internal advocate. Knowing two (or three or five) people
within a company is better than only knowing one.
HeatherCox isCo-founder and COO of
Certify My Company, a diversity consultancy. Certify My Company was born with
the goal of inspiring and helping diverse businesses grow while having more fun
and time doing it.
Certify My Company provides help to business owners by getting their qualified
businesses nationally certified, linking them with large corporations and each
other to increase revenue, connecting them to events and sharing expert
knowledge and motivation.
Additionally, Certify My Company is the comprehensive resource for Corporate
Diversity Managers to grow and reach their diversity goals. Heather and her
team are in a unique position offering the opportunity to liaise between the
corporations and their diversity vendors.
Have a question you want answered? Ask Heather here: firstname.lastname@example.org