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News & Press: NJAWBO News

NJAWBO Member, Shelly Aberson, secures contract for Superbowl XLVIII

Monday, February 03, 2014   (0 Comments)
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NJ Business Owner: Super Bowl Once-in-a-Lifetime Opportunity
By Gabrielle KarolPublished January 29, 2014 FOXBusiness



A New Jersey Super Bowl may be a once-in-a-lifetime event, but some Garden State small business owners say the big game will benefit them for years to come.

The NFL estimates that the Super Bowl will bring between $500 and $600 million worth of business to the region, and many local businesses are getting a piece of the pie.  

"Many, many hundreds, if not thousands of [businesses] will benefit – it’s a wide range,” says NY/NJ Host Committee President Al Kelly. The group’s Business Connect program worked closely with about 600 local businesses to help them take advantage of the lucrative opportunities associated with the big game.

"People have won contracts for catering, security, janitorial services and printing of promotional marketing materials,” says Kelly.  Business Connect organized networking events with vendors, as well as classes on topics like leadership and business development.

One participating business scored a Super Bowl-related contract in the low six figures.

"I have produced 150,000 decks of cards that are going to be given to each tourist departing from Newark, LaGuardia and JFK,” says Shelly Aberson, CEO of Cranford, N.J.-based ANW Branded Products.

ANW also made branded hats, gloves and jackets for Super Bowl volunteers, as well as hand warmers, of course.

"As a woman-owned minority small business, to get the equal opportunity to work with the NFL and the Super Bowl is surprising and wonderful. For a company like mine, it helps our bottom line,” says Aberson.

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