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Sandra Bauman Ph.D.
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Last updated: 12/2/2015
Dr. Sandra Bauman Ph.D.
Active -pay for 2 years Membershp -- Regions: Northeast Region
Professional Information
Bauman Research & Consulting, LLC
Principal
44 Abbington Terrace
Glen Rock
New Jersey
 07452  United States
 [ Map ]
201 444-6894 (Phone)
201 701-0271 (Fax)
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Market Research
  Bergen County
  Market Research (custom, primary)
  Marketing consulting
  Marketing
  LLC
  Full service market research firm, conducting qualitative (focus groups, online groups, ethnography) and quantitative (surveys) for marketing and communications issues and strategy.
Personal Information
44 Abbington Terrace
Glen Rock
New Jersey
07452  United States
 [ Map ]
201 444-4318 (Phone)
201 314-6869 (Mobile)
Additional Information
Education/Experience
Ph.D., Northwestern University
MSJ, Northwestern University
BA, Drake University

Professional Researcher Certification, Expert Level, (Marketing Research Association)

20+ years in market research for corporate and non-profit clients
Social/Volunteer Organizations
American Association for Public Opinion Research (AAPOR)
NY Chapter AAPOR (Past president)
Marketing Research Association (MRA)
American Marketing Association (AMA)
Interactive Market Research Association (IMRO)
Marketing Executives Networking Group (MENG)
Girl Scouts USA
YWCA of Bergen County
More Information
Dr. Bauman brings her 20+ years of experience in marketing research and consulting to her role as founder and principal of Bauman Research & Consulting, LLC, a woman-owned enterprise.

During her career in research, Dr. Bauman has designed and managed hundreds of studies for corporate and non-profit clients in the areas of corporate image and brand positioning, employee communications and commitment, strategic marketing, publicity and public affairs, and customer satisfaction and loyalty. She is expert in quantitative methodologies, including telephone, Internet, and mail surveys, and her analysis skills include multivariate techniques such as segmentation and conjoint analysis. She is also adept at qualitative research; she is a trained and experienced focus group moderator and facilitator for brainstorming, ideation and strategic planning sessions with executives.

Dr. Bauman is a skilled qualitative researcher. She is a RIVA-trained and experienced ethnographic researcher, Collaborative Strategy Development/WebIQ facilitator and a focus group moderator. Her qualitative work has spanned all types of audiences, from teens to travel agents, farmers to physicians, and stay-at-home moms to senior executives.